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It converts more sales - full stop. Marketing Experiments (global website optimization experts) advise marketers to measure copy before they test anything else. Why? Because copy often permits the most significant conversion uplift in any web site test.
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Do you have the skills and time internally to manage this, or will internet design agency be responsible? IF so what ongoing charges will incurred? You may to manage this in-house, do you'll want to train up a employee? If so what expense is associated that? Can your design agency train your staff, or does the catering company provide a maintenance pack / user manual to help?